It took me a few seconds to design it, but it took me 23 years to learn how to design it in a few seconds.

Roughidea (that's me) I am a graphic designer living in Perth, Australia. My minimal aesthetic and meticulous nature drive me to create functional and elegant work.

I started off from the majesty of Manchester, UK, were I have worked for a number of design agencies and worked alongside clients from around the globe. I am currently a design manager and marketing executive.


You can find me above my sketchbook, behind my laptop, at the mercy of coffee, at the gym, watching movies, loving Manchester United, or most likely, having a tattoo.

I specialise in graphic design, branding & identity, print and web, more often than not, mixing them together for incredible unqiue projects.


An expert in print design, I am a bit obsessed with minimal typography, but try to stretch my creative muscles as wide as possible.


Get in touch. Let's chat over a cuppa.